DSW Shoes is a leader in brand footwear and a powerful retailer when it comes to accessories. Their stores offer a substantial selection of brand names and designer footwear and accessories for men, women and children. Operating in over 326 stores and 336 leased departments, DSW is a lead presence all over the North-American continent.
The typical customer is a brand shopper that values quality in terms of footwear. The main focus of the company is to provide the customer with the perfect shopping experience, taking major steps to deliver the widest array of shoes and accessory styles both valuable and convenient in terms of price. A DSW store generally covers 22.000 feet and displays approximately 24.000 pairs of shoes. With such an outlandish assortment of goods, differentiated by convenience and value, DSW sets itself apart from other competitors and appeals to a wide range of customers.
The history of DSW Shoes
The first DSW store opened in July 1991 in Dublin, Ohio. It was purchased in 1998 by Value City Inc. and operated as a Retail Ventures Inc. subsidiary until 2005. Months before the initial public emergence, DSW changed its name from Shonac Corporation to DSW Inc, an abbreviation of Designer Shoe Warehouse. Following a massive data theft in 2005, the IT departments from Retail Ventures Inc. and DSW Inc. were grouped into separate limited liability companies; they proceeded to launch an e-commerce website for DSW in 2008 and proceeded to create a system for DSW printable coupons. In February 2011, DSW merged with Retail Ventures.
DSW Shoes and Its Competitive Strengths
DSW boasts the lead market position due to its competitive strengths – namely, the high quality branded products, the beautiful and practical store layout and the price array offered to its clients. They get their products from over 400 domestic and foreign producers and have each store adapted to the demographic requirements particular to their location.
Store layouts have merchandise displayed on-floor, enabling their customers to chose and try any pair of shoes as part of a self service for customers. The various products are grouped together based on similar style: dress, casual or athletic footwear. These concepts serve to create the perfect shopping experience, allowing customers to browse and try on the merchandise without feeling rushed.
DSW coupons come to enhance the shopping experience, bringing you more and more reasons to buy DSW shoes.



